How to relive the atmosphere of the great theaters and the stars of opera? How were performances advertised?
Certainly, the playbill announcing the performance was the most widespread advertising vehicle, as it was displayed at the main entrance of the theater or in other spaces to inform and draw the attention of the public interested in the event; other types of publications were distributed to inform in more detail about the opera and the performers, such as the theater programs or programs promoting an entire opera season, within which we discern a wide and rich range of advertisements.
Reported here from the Archives is a collection of documents from 1898 to the early 1930s, a treasure chest containing all that material produced on the occasion of the many theatrical or concert performances in which Titta Ruffo took part in the various theaters around the world. A most important informative and documentary source that constitutes the historical memory of the opera house, its performers and also the theatrical publishing of that period.